Success Story

How Powerlink Increased Sales Velocity and Supercharged Customer Relationships Using Altify’s Insight Solution

A new playbook for proactive selling in the utilities sector.

When Powerlink realized that outdated processes and siloed data were holding them back, they made the move to Altify. Using Altify’s AI-enhanced solutions, their teams could engage buyers more strategically, align internally, and deliver customer value consistently.

Altify helped Powerlink modernize and redefine its sales process. Relationship mapping gave sellers a clear line of sight into every customer decision-maker. Insight mapping unlocked a deeper understanding of buyer needs. And with one unified view of the customer, 1,400 employees began working from the same playbook. Sales velocity increased by 234%.

Now, Powerlink’s customers trust them as true strategic partners, even inviting them to participate in long-term planning decisions. And the results speak for themselves: better collaboration, higher data quality, and stronger, faster relationships that drive growth.

See how Powerlink turned customer complexity into opportunity.

Powerlink at a Glance: A Summary

Powerlink, a leading utilities provider, faced challenges with siloed data and outdated sales processes. To modernize their sales operations and drive growth, they partnered with Altify.

Key Background

• Client Profile: Utilities sector
• Location: Virginia, Queensland, Australia
• Company Size: 1,400 employees
• Tech Stack: Salesforce + Altify AI-enhanced solutions
• Objective: Streamline sales processes, improve data quality, and strengthen customer relationships

Customer Voice

“[Altify has] massively improved our data quality, data management, and consistency.”

— Gary Burke, Market Development Manager, Powerlink

The Challenge

Prior to partnering with Altify, Powerlink faced a series of interconnected challenges that limited its ability to sell proactively, scale operations, and build strong customer relationships.

• Antiquated Processes Slowed Growth: Powerlink relied on outdated, manual, and siloed workflows, making it difficult to manage customer information effectively.
• Poor Data Quality and Inconsistent Management: Customer data was fragmented across systems, making it difficult for teams to access accurate, up-to-date information.
• Systems That Couldn’t Scale: As the business grew, Powerlink realized that existing systems were not equipped to support increasing operational complexity or the volume of customer engagements.
• Limited Integration Capabilities: Existing tools didn’t integrate well with Salesforce or essential third-party applications. This made it difficult for teams to operate from a shared customer view.
• Lack of Actionable Insights and Stakeholder Visibility: Without this visibility, Powerlink struggled to adopt a proactive, value-driven approach to customer engagement.
• A Need to Shift From Reactive to Proactive Selling: Powerlink needed tools and processes that would help it anticipate customer needs earlier in the buying process

Altify vs. Other Vendors

The Solution: How Altify Transformed Powerlink’s Sales Process

Altify provided Powerlink with a comprehensive, AI-enhanced sales platform that directly addressed their key challenges.

Centralized Data and Improved Management

Altify centralized and cleaned customer data, ensuring a single source of truth for all teams. AI-assisted data management made it easier to maintain accuracy and consistency across 1,400 employees.

Seamless Integration With Salesforce and Other Systems

Altify’s native Salesforce integration allowed Powerlink to connect existing systems seamlessly, enabling teams to work without disruption and reducing manual data entry.

Actionable Insights Through Relationship and Insight Mapping

Insight Mapping and Relationship Mapping provided visibility into every decision-maker, uncovering buyer motivations and enabling value-based conversations. Teams could now identify opportunities faster and pursue deals with higher confidence.

Implementation and Onboarding at Powerlink

Altify guided Powerlink through a smooth onboarding process:

1. Data Assessment & Cleanup – Reviewing and consolidating existing customer data
2. Integration Setup – Connecting Altify with Salesforce and other tools for seamless workflows
3. Training & Enablement – Equipping sales teams with the skills to leverage Relationship and Insight Mapping effectively
4. Ongoing Advisory Support – Offering best practices and methodology guidance to ensure sustainable adoption

Scalable, Long-Term Benefits

Altify’s platform enabled Powerlink to build scalable account planning processes and customizable workflows to meet unique client needs. It helps support long-term strategic objectives, including Australia’s energy transformation and 25 GW of new energy generation.

Today, Powerlink benefits from continuous insights that empower teams with actionable intelligence.

The Results: Improved Sales and Customer Engagement

Thanks to Altify, Powerlink has transformed the way its team operates. The unified sales process allows teams to achieve meaningful, measurable improvements across their organization.

Key Outcomes

• 234% increase in sales velocity driven by clear visibility into stakeholders and buying paths
• Significantly improved data quality and consistency, reducing manual cleanup and eliminating conflicting information across teams
• Faster, more strategic customer engagement, enabled by Insight and Relationship Mapping
• Stronger cross-functional collaboration, with 1,400 employees operating from a shared, unified customer view
• More accurate forecasting and opportunity prioritization, allowing teams to focus on high-value accounts

After adopting Altify as a core component of their sales infrastructure, Powerlink has established a scalable foundation for long-term growth.

Enhanced Customer Relationships

Insight Mapping enabled sellers to understand customer needs, pain points, and motivations. As a result, customers began involving Powerlink in long-term planning and strategic projects, reflecting a higher level of trust and collaboration.

Internal Alignment

Altify’s standardized approach aligned Powerlink’s 1,400-strong workforce across departments, creating consistency, accountability, and repeatability in operations.

Powerlink’s Long-Term Strategic Growth

The next few years will bring stronger and more resilient customer relationships as sellers continue to leverage insight-driven engagement. Better planning and resource allocation will also increase organizational agility in the face of future market changes. With AI-powered solutions, Powerlink will continue to benefit from higher renewal, retention, and upsell potential thanks to a deeper account understanding.

Next Steps

Want to see how your company can benefit from Altify’s solutions?

Take the next step toward improving sales velocity and strengthening customer relationships. Unlock durable revenue growth with Altify.