Podcast
Charting a Course to Account Planning Success
Avoiding the Pitfalls: How Failed Sales Transformations Pave the Way for Success
Travis Hill and Phil Trapani of Altify present cautionary tales of sales transformations gone awry, focusing on failed attempts to implement new sales methodologies and technologies. Successful account planning requires a clear vision, complete buy-in, and the correct tools. The authors propose that learning from past failures is crucial for charting a course toward successful sales transformation.