Privacy Policy

This Altify Privacy Policy (“Privacy Policy”) explains how Altify LLC and its subsidiaries and group companies (collectively referred to hereinafter as “Altify,” “we,” “us,” or “our”) collect, store, use, disclose and otherwise process Personal Data (as defined below) we collect when individuals (“Visitors,” “you,” or “yours”) visit our websites, including altify.com, (collectively the “Sites”) or otherwise interact with us online and through other means such as sales and marketing activities and events.

1. Who We Are

Altify offers AI-enhanced 100% Salesforce native solutions. These include Altify Accounts, Altify Opportunities, Altify Sales Process, and Altify Insights AI-enhanced sales solutions (collectively the “Services”). Our services help to guide and coach sellers to identify and map key relationships, uncover business insights, align sales processes to buying processes, qualify, manage and execute deals, and grow wallet share in accounts.

Altify is the Data Controller (the entity which determines the purposes and means of the processing of Personal Data) when we collect, store and use your Personal Data to communicate and market directly to you.

2. About Our Service Offerings

We provide our Services to B2B parties with whom we directly contract (“Customer(s)”) and employees (“End User(s)”) at the Customer(s)’s direction.

Altify is the Data Processor (the entity which processes Personal Data on behalf of the Data Controller when engaged by the Customer) to process End User Personal Data on behalf of the Data Controller. This processing is subject to our DPA, which can be requested by emailing Altify at privacy@altify.com.

This Privacy Policy does not apply to when the Customer, as the Data Controller, collects and uses the End User’s Personal Data. Altify shall only Processes or Transfer End User Personal Data received from Customer as authorized by Customer and as necessary to provide the Services. The Customer’s privacy policy will apply to their customer’s (End User) collection and use of such Personal Data.

3. Personal Data We Collect

During the normal course of business interactions with Altify, or our third-party partners, Altify may collect data such as your name, email address, business address, phone number, Internet Protocol (IP) address, and other identifiable information (“Personal Data”) you provide via the Sites when, for example, you request information about our Services, provide feedback about our Services or register for sales events or marketing activities.

Altify generally does not collect Personal Data concerning an individual’s religious or philosophical beliefs, racial or ethnic origin, health or medical information (other than for the purpose of responding to an accommodation request for an event), genetic or biometric data, bank account information (other than for the purpose of processing your order) or other similar sensitive personal data as such term is defined under applicable data protection legislation (“Sensitive Personal Data”).

If Altify reasonably needs to collect any Sensitive Personal Data from you, Altify will, as may be required under applicable data protection legislation, obtain your express consent for the collection, use, and sharing of Sensitive Personal Data.

If you are from a region that requires a legal basis for the processing of Personal Data, such as, but not limited to, the European Union, European Economic Area, and the United Kingdom, Altify’s legal basis for collecting and processing Personal Data described above will depend on the Personal Data collected, how it was collected, and the context it was collected under. Generally, our legal basis for processing will be when you have provided it on the Sites or in other communication with us, or based on Altify’s legitimate interest and such legitimate interest has not been overridden by your data protection interest or fundamental rights and freedoms.

For clarity, Personal Data and Sensitive Personal Data shall have the meaning as set forth under the applicable data protection legislation, and where not specifically defined as Personal Data, the meaning given in the analogous term under the applicable data protection legislation shall apply.

4. How Your Personal Data is Collected

We automatically collect certain Personal Data when you visit or use the Sites to help analyze and make improvements to the service configuration, performance, and consumption. This may include Personal Data about the specific computer or device you are using, such as your computer’s operating system, Internet Protocol (IP) address, and general geolocation based on IP address. We also automatically collect and store information about your activities on our Sites, such as information about how you came to and used our Sites, event information (like access times, browser type and language) and data collected through Cookies and other similar technologies that uniquely identify your browser, computer and/or another device. A Cookie is a small file that is stored on a Site user’s computer for record-keeping purposes (session cookies make it easier to navigate within a site and expire when the browser is closed; persistent cookies remain on the hard drive for an extended period and can be used when the user returns to the site for identification and log in).

5. How the Personal Data We Collect is Used

We may use Personal Data collected via the Sites to:

Provide, maintain, improve, and protect the Sites
Resolve technical issues and respond to customer service requests
Conduct research and development
Confirm your identity, verify accounts and activity
Monitor suspicious or fraudulent activity and to identify violations of our terms
With your consent, send you requested product or service information, newsletters and/or marketing emails
Send you related information, including invoices, technical updates, additional service offerings, account alerts and confirmation and other support and administrative messages
Provide you with product information and support services offered on the Site
Understand our customers and their preferences to enhance our Sites, products, and services.

6. Disclosure of Your Personal Data

We may disclose your Personal Data with third parties only in the ways that are described in this Privacy Policy. We do not sell your Personal Data but we may share it with third parties as set forth in this Privacy Policy.

We may disclose your Personal Data to third parties who are acting on our behalf or assist us in providing the Sites to you, such as hosting services, database management, web analytics and service providers. We do not allow these third parties to use your Personal Data for their own purposes and only permit them to process your Personal Data for specified purposes and in accordance with our instructions and ensure that they are contractually bound to protect Personal Data.

Such third parties are subject to certain contractual obligations with respect to the use of your Personal Data.
If one of the Altify affiliates or group companies is involved in a merger, acquisition or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our Sites of any change in ownership or use of your Personal Data, as well as any choices you may have regarding your Personal Data.

We post customer reviews on our Sites, which may contain Personal Data. We will obtain your consent via email prior to posting your name and review. If you wish to change or delete your review, you may contact us at privacy@altify.com.

Our Sites offer publicly accessible blogs or community forums. You should be aware that any Personal Data and information you provide via a blog or community forum, including posting comments, may be read, collected, and used by others who access them. To request removal of your Personal Data from our blog or community forum, contact us at privacy@altify.com.

Our Sites may include links to other sites whose privacy practices may differ from those of Altify. If you submit Personal Data to any of those sites, your information is governed by their privacy policy. We encourage you to carefully read the privacy policy of any site you visit.

Our Sites include social media features and widgets, that may collect Personal Data, including your IP address and which site page you are visiting. These social media features and widgets are either hosted by a third-party or hosted directly on our Sites. Your interactions with these features are governed by the privacy policy of the company providing it.

Altify may be required to disclose your Personal Data in response to a lawful request by government authorities, including requests from national security agencies or law enforcement. Some of these requests may be made by regulatory oversight agencies investigating a complaint, fraud, or some other type of legal inquiry, while others may be made by law enforcement seeking information pursuant to another form of investigative inquiry. We may also disclose your Personal Data as required by law, such as to comply with a subpoena or similar legal process; when we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others; or another legal basis.

7. Communications

We use your Personal Data to communicate with you on a variety of topics, including related to our Services.
You may also choose to stop receiving communications from us, including but not limited to our newsletter or marketing emails by following the unsubscribe instructions included in the email.

If you are a Customer and would like to update your account, please contact your sales or customer service representative via email or any other method previously used.

8. Data Retention

We will retain your Personal Data for as long as we have a valid legal ground to do so, or you have withdrawn your consent or asked us to delete your Personal Data. Your Personal Data may be stored for one year; after which time, your Personal Data will be archived in accordance with Altify’s digital archival and records management policies. We will retain and use your Personal Data as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

9. Data Security

The security of your Personal Data is important to us. We follow accepted industry standards to prevent unlawful destruction, loss, alteration, unauthorized disclosure of, or access to your Personal Data. We use appropriate technical and organizational measures to protect your Personal Data, which may include physical access controls, encryption, internet firewalls, intrusion detection, and network monitoring. Our team members who may have access to your Personal Data are required to keep that information confidential and are provided with security awareness training.

10. Data Transfer

Your Personal Data may be transferred to and processed in countries other than the country in which you are a resident. We may transfer Personal Data to companies that help us provide our Sites. Transfers to subsequent third parties are covered by the terms of the service agreement we have in place with you.

When transferring Personal Data to third countries, Altify relies on contractual terms that meet or exceed the requirements of applicable data protection legislation, including the contractual requirement that technical and organizational measures be implemented to provide for the protection and security of transferred Personal Data.

Altify also relies on the EU Standard Contractual Clauses adopted pursuant to the European Commission’s implementing decision EU 2021/915 of 4 June 2021, and any necessary addendums, for the valid transfer of Personal Data for data transfers outside of European Union (“EU”), European Economic Area (“EEA”), and the United Kingdom (“UK”), to third countries that have not received an adequacy decision by the European Commission.

11. Data Privacy Framework

If you are an individual residing in the EU, EEA, UK, or Switzerland, you may be afforded certain specific rights regarding your Personal Data under the General Data Protection Regulation (“GDPR”), United Kingdom GDPR (“UK GDPR”), or other applicable data protection law. Subject to certain exceptions and based on your specific region, you may have the right to:

Access: View and request copies of your Personal Data
Rectification/Correction: Correct inaccurate or incomplete Personal Data about you
Erasure/Deletion: Request deletion of Personal Data about you
Restriction: Restrict or limit the processing of some or all of your Personal Data on a temporary or permanent basis
Portability: Transfer your Personal Data to you or a third-party in a machine-readable electronic format
Object/Opt-Out: Object and opt out of the processing of your Personal Data: (i) where our use is based on your consent or our legitimate interest; or (ii) to object to our use of your Personal Data for direct marketing
Sensitive Personal Data Opt-In: Have your express consent (opt-in) for the collection of Sensitive Personal Data and not: (i) have Sensitive Personal Data shared with third parties; or (ii) be used for any other purpose than for which it was originally collected or subsequently authorized for by the individual who opted in
Automated Decision-Making: Not be subject to a decision based solely on automated processing, including profiling.

To submit a request and exercise your rights, please contact Altify at privacy@altify.com. Where you believe that we have not complied with our obligation under this Privacy Policy or data protection law, you have the right to submit a complaint to your local Data Protection

Authority: If you are a Customer and opt out of receiving marketing outreach, we may still contact you about your account or any Services you have requested or received from us.

12. Privacy Rights for Individuals in the EU, EEA, Switzerland, and the United Kingdom

For individuals residing outside of the EU/EEA/UK, depending on your location and residence, including but not limited to California, Colorado, Connecticut, Delaware, Iowa, Montana, Nebraska, Nevada, New Hampshire, New Jersey, Oregon, Texas, Utah, and Virginia, the law may provide for rights under applicable data protection laws. In addition to the other terms contained in this Privacy Policy, subject to certain exceptions and based on your specific region, you may the right to:

Access: View and request copies of your Personal Data
Rectification/Correction: Correct inaccurate or incomplete Personal Data about you
Erasure/Deletion: Request deletion of Personal Data about you
Portability: Transfer your Personal Data to you or a third-party in a machine-readable electronic format
Object/Opt-Out: Object and opt-out of the processing of all or specific processing your Personal Data, including the sharing or selling or targeted advertising
Specific Use of Sensitive Data: Right to opt-in for the processing of Sensitive Data or limit the use and sharing of Sensitive Data
Automated Decision-Making: No be subject to a decision based solely on automated processing.

If you would like to exercise any of these rights, you may do so by contacting us at privacy@altify.com. Where the applicable data protection law provides a right to appeal, and we inform you that we are unable to respond to your request to exercise your rights, you may appeal our decision within a reasonable period of time following our responsive decision. To submit your appeal, please respond to the original inquiry indicating you are exercising your right to appeal the decision or submit an appeal request to privacy@altify.com. If you are a Customer and opt-out of receiving marketing outreach, we may still contact you about your account or any Services you have
requested or received from us.

As provided under applicable data protection laws, when exercising your privacy rights under data protection laws, you have the right to not be discriminated against for exercising the privacy rights afforded to you as an individual.

Please take notice that when exercising your rights under data protection laws, Altify will take steps to verify that you are authorized to make the request, including verifying the identity of the individual making the request to prevent unauthorized access to Personal Data.

13. Privacy Rights for Individuals Outside of the EU/EEA/UK

Access: View and request copies of your Personal Data
Rectification/Correction: Correct inaccurate or incomplete Personal Data about you
Erasure/Deletion: Request deletion of Personal Data about you
Portability: Transfer your Personal Data to you or a third-party in a machine-readable electronic format
Object/Opt-Out: Object and opt-out of the processing of all or specific processing your Personal Data, including the sharing or selling or targeted advertising
Specific Use of Sensitive Data: Right to opt-in for the processing of Sensitive Data or limit the use and sharing of Sensitive Data
Automated Decision-Making: No be subject to a decision based solely on automated processing.

If you would like to exercise any of these rights, you may do so by contacting us at privacy@altify.com. Where the applicable data protection law provides a right to appeal, and we inform you that we are unable to respond to your request to exercise your rights, you may appeal our decision within a reasonable period of time following our responsive decision. To submit your appeal, please respond to the original inquiry, indicating you are exercising your right to appeal the decision or submit an appeal request to privacy@altify.com. If you are a Customer and opt out of receiving marketing outreach, we may still contact you about your account or any Services you have
requested or received from us.

14. California Specific Statements

The California Consumer Privacy Act (“CCPA”) distinguishes between the organization collecting consumer Personal Data for its own purposes (Controller) and an organization designated by the Controller to process that Personal Data (Processor). The CCPA imposes obligations only upon “businesses” and not upon “service providers.” CCPA defines a “business” and a “service ‘provider”, which are analogous to Controller and Processor, as defined in this Privacy Policy.

When acting as a “business” this Privacy Policy applies to the same extent as when Altify is acting as a Controller. When acting as a “service provider,” this Privacy Policy applies to the same extent Altify is acting as a Processor.

Please read Altify’s Privacy Policy in its entirety for details on the categories of Personal Data collected, as well as our collection, use and disclosure practices.

You may request a copy of Personal Data we collected or disclosed within the past 12 months. You may also request deletion of your Personal Data. Please submit your request to privacy@altify.com.

15. Children’s Online Privacy

The Sites are not directed at children, and Altify does not knowingly collect online Personal Data from children under the age of sixteen (16), or younger where required under applicable data protection laws or laws (“Minor”). If you are a parent or legal guardian of a Minor and believe that Minor has disclosed their Personal Data to Altify, please contact Altify at privacy@altify.com so that Altify may dispose of the Minor’s Personal Data.

16. Personal Data We Process on Behalf of Our Customers

The Sites are not directed at children, and Altify does not knowingly collect online Personal Data from children under the age of sixteen (16), or younger where required under applicable data protection laws or laws (“Minor”). If you are a parent or legal guardian of a Minor and believe that the Minor has disclosed their Personal Data to Altify, please contact Altify at privacy@altify.com so that Altify may dispose of the Minor’s Personal Data.

17. Privacy Policy Changes

We may periodically update this Privacy Policy. When we do, we will also revise the “effective date” of the Privacy Policy. If we make any material changes, additional notification will be provided, such as a statement on the Site, posting a notice in the Altify Community portal, or providing email notification.

18. Questions and Contact

For questions about this Privacy Policy, how your Personal Data is used, or to submit a request to exercise your rights regarding your Personal Data, please contact us at: privacy@altify.com.

The Data Contoller for this Privacy Policy is:

Altify LLC
10100 Santa Monica Blvd, Suite 1400
Los Angeles, CA 90067

Effective May 5, 2025

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