Altify Launches MaxAI: The Always-On Revenue Coach to Help Enterprise Sales Teams Use AI to Win the Deals That Matter

Now available inside Claude, Microsoft Copilot, ChatGPT, and Salesforce Agentforce, Altify MaxAI brings AI-powered live deal and account intelligence into every sales conversation.

Los Angeles, July 29, 2026 — Altify, the company behind the Strategic Revenue Execution system, today announced the general availability of Altify MaxAI, an always-on revenue coach delivered as a strategic AI layer for enterprise teams. MaxAI directly connects live Salesforce and Altify data to the customer’s preferred AI platform and applies 30+ years of sales methodology and best practices, to help sellers think and execute at every stage of every deal. MaxAI is available now, working natively inside Salesforce Agentforce, or via Altify’s MCP to work inside Anthropic Claude, Microsoft Copilot, and OpenAI’s ChatGPT.

Enterprise sales performance is declining despite record investment in AI and sales technology. AI tools are saving sellers an average of 4.8 hours per week, yet 72% of sales organizations are not seeing it translate into better deals, according to Gartner. Sellers are 3.7 times more likely to meet quota when they effectively partner with AI, but most AI tools have no access to the deal context, relationship maps, or selling framework that enterprise sales engagements require. The problem is not the AI model. It is the missing layer between the strategy a team has built and how sellers actually run deals.

“The problem for most organizations is that AI is not helping their enterprise sellers increase their win rates or deal sizes. In many cases, AI is making sellers less effective. Enterprise revenue teams need contextual coaching based on their company’s sales process, methodology, and where they’re at in a specific deal. Altify‘s MaxAI brings that coaching at the exact moment each deal needs it, helping sellers think more strategically and execute more effectively to win the deals that matter most.”

— Patrick Morrissey, CEO of Altify.

Altify MaxAI works by connecting the revenue context sellers build through Altify relationship maps, insight maps, and opportunity maps across people, problems, and potential, to the AI tools they already use. MaxAI reads the true state of deals and accounts and analyzes that data for the signals, gaps, and risks based on each company’s unique sales process, and recommends the next step, writing nothing back until the seller approves it.

The result is methodology-backed coaching in plain language. When a seller asks MaxAI about a deal, the answer is grounded in real methodology, real account data, and real strategic context, not generic AI output. No new login. No new platform. No disruption to existing workflows.

Salesforce native architecture: The architecture is designed for enterprise scale. Built natively on Salesforce’s platform, Altify MaxAI works with Agentforce, Slack and Data360 and takes advantage of Salesforce’s trust layer for ease of installation, configuration and data security. The Altify MCP server sits between AI orchestration platforms and seller execution, aggregating signals from Salesforce, and other connected applications or LLM platforms and applies a strategic coaching layer before delivery. MaxAI extends the Altify solutions customers already rely on for relationship strategy, opportunity management, and account planning, providing precision data and coaching.

About Altify

Altify is the Strategic Revenue Execution system. Built on 30 years of proven sales methodology, Altify helps enterprise sales teams win complex deals by bringing structure, relationship intelligence, and account strategy into Salesforce, so every seller runs the same proven process on every deal. Altify MaxAI is the company’s always-on revenue coach, delivering methodology-specific coaching inside Claude, Microsoft Copilot, ChatGPT, and Salesforce Agentforce.

Altify serves enterprise customers globally across technology, healthcare, manufacturing, financial services, telecommunications, and professional services, including AWS, GE Healthcare, Johnson Controls, MeridianLink, T-Mobile, and Black & Veatch. For more information, visit www.altify.com.

Media Contact

Nigel Cullington
[email protected]

By: Altify · July 29, 2026